Grand Theft Auto IV was released by Rockstar Games in 2008 and let players customise Niko Bellic's mobile phone with several built in ringtones, including the swing style track commonly called Swing It. Unlike the game's licensed radio stations, this tune was part of the phone interface heard during missions and free roam around Liberty City. Players later ripped and shared the short loop online alongside clips like the Gta v notification, keeping its retro jazz feel popular for GTA nostalgia posts, edits and real phone ringtones.