The line comes from Choque de Cultura, the Brazilian comedy series from TV Quase in which Rogerinho appears as one of the show's deadpan commentators. The programme built its humour around exaggerated film and television criticism delivered with complete seriousness, and short lines from its hosts were widely clipped and shared as reactions. This phrase survived because it works outside its original scene: it can endorse a complaint, validate frustration or add ironic agreement to almost any rant. As a result, it remains a handy Portuguese-language reaction sound for videos, streams and group chats.