Tuyo was written and performed by Brazilian musician Rodrigo Amarante as the opening theme for Narcos, the Netflix crime series that premiered in 2015 and follows Pablo Escobar and the Medellin cartel. Sung entirely in Spanish and styled like an old bolero, the song contrasts romance with violence. Clips of its gentle intro spread through edits and the wider Pablo meme culture online, where the music instantly signals a calm, powerful drug lord arriving, even in jokes far removed from the show itself.