Taiga Aisaka is one of the main characters in Toradora, the anime series that aired in Japan in 2008 and became a defining example of the tsundere archetype. Her sharp baka outbursts became closely associated with her short temper and her habit of scolding Ryuuji Takasu, and clips of those moments were shared widely on anime soundboards and social video platforms. Because the word is instantly recognisable even to viewers who do not speak Japanese, the shout has stayed popular as a short reaction sound for teasing, scolding and playful embarrassment in memes and edits.