The sound comes from a 2010 Auchan commercial in Hungary built around talking hamsters, where the phrase te hülye vagy was used as a comic insult between the characters. After the advert aired, Hungarian viewers began sharing the line on soundboards and in short videos, turning a supermarket joke into a reusable reaction clip. Its appeal has lasted because the phrase is short, easy to recognise even without translation, and instantly signals friendly mockery. It now circulates mainly as a meme sound for teasing friends rather than as an advertisement.