Place it right after the claim is made in an edit, following a short dramatic sting, then follow it with a fail sound to close the joke. A deep boom can mark the reveal first, while a cartoon fail keeps the ending light and makes the whole sequence feel like a planned bit.
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This 25-second meme clip from Tense1983 builds around the 'Fakin Monkay' gag, stretching the joke out long enough for the pretence to become the punchline itself. It feels teasing and knowing, like catching someone mid-bluff and letting the moment hang. The humour comes from the exaggeration rather than a sudden shock, making it easy to recognise and hard to take seriously.