The phrase plays on The Time Is Now, the title of John Cena's longtime WWE entrance theme, and was used to frame his farewell run after he announced his retirement in 2024 ahead of a final year in 2025. Clips of the line spread among wrestling fans alongside crowd cheering and entrance edits, then moved into wider meme use for any last chance or goodbye. Its continued popularity comes from that double meaning, working both as a sincere tribute to a long career and as an exaggerated way to announce one final attempt.