The song became famous as the bard Jaskier's tribute to Geralt in Netflix's The Witcher, first heard in the show's 2019 debut season, where its catchy chorus quickly became a fan favourite. German viewers heard the same anthem through the series' dubbed version, and that translation kept the playful, boastful tone that made the original so shareable. Online, the German rendition circulated as a meme sound for fantasy jokes, gaming wins, and cosplay clips, helped by its short length and instantly recognisable melody. It remains popular because it signals both fandom and humour in just a few seconds.