Online, the to be continued format became a shorthand for pausing a story at its most dramatic point, and creators now use this version to give short videos the same cliffhanger feeling without needing a long edit. It works especially well in fail compilations, prank edits and storytime clips, where the abrupt ending becomes the punchline itself. Like the Directed by Robert B Weide ending, it signals that the scene is over for now, while leaving viewers expecting a follow-up that may never arrive.