Tom Zé is a Brazilian singer, songwriter and composer who emerged with the Tropicália movement of the late 1960s, famous for his experimental arrangements and sly humour. 'Camelô' comes from his album Grande Liquidação, and the song's exclaimed 'Mas que horror!' — Portuguese for 'what a horror!' — became a favourite snippet once short clips began circulating on soundboards and meme pages. It endures because the delivery is so theatrical: a perfectly quotable gasp of dismay that fits any moment of comic catastrophe, Brazilian or not.
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Tom Zé's theatrical 'Mas que horror!' outcry from 'Camelô' on Grande Liquidação — a Brazilian Tropicália clip for comic despair in edits and memes.
This is the short, theatrical cry of 'Mas que horror!' — 'what a horror!' — lifted from 'Camelô' by the Brazilian singer and composer Tom Zé. Sung in his strained, expressive voice over the album's off-kilter arrangement, it lands somewhere between genuine anguish and comedy, which is exactly why it works. Heard on its own, it feels like a melodramatic narrator gasping at a disaster; dropped into an edit, it turns a small failure into a tragedy and makes the viewer laugh at the overreaction. It is despair with a wink, unmistakably Brazilian in flavour.