Never Gonna Give You Up was released by Rick Astley in 1987 as a mainstream pop hit, but its second life began online in the late 2000s when misleading links promised one video and delivered Astley's music video instead. That bait-and-switch, soon called Rickrolling, spread through forums, social media and video platforms and became one of the internet's longest-running jokes. Short clips like this one keep the gag alive because the chorus is recognised worldwide, needs no explanation, and still catches people off guard.