The clip is circulated online in connection with PewDiePie, whose long-running YouTube presence has made many of his short spoken lines easy to lift, share and reuse as reaction sounds. Because the word itself is blunt and instantly understood, it travelled well beyond any single video, appearing in meme edits, streams and soundboard collections where creators want a quick gross-out interjection. Its staying power comes from that simplicity: no context is needed to get the joke, so it can be dropped into almost any awkward moment and still land.