In Brazil, the L hand sign is closely linked to Luiz Inácio Lula da Silva, whose supporters adopted the letter as a visible mark of support, and the short Portuguese phrase faz o L, meaning make the L, grew into a chant and caption online. It travelled through short videos, football edits and political memes, where it is used both sincerely and ironically depending on who is making the gesture. That double meaning is why it has lasted: the same four-second clip can celebrate a victory, tease an opponent, or comment on a political moment without saying anything more.