The line comes from Pesadelo na Cozinha, the Brazilian version of Kitchen Nightmares hosted by chef Erick Jacquin, in the episode centred on the restaurant Pé de Fava. Jacquin uses the phrase to condemn work he considers beneath professional standards, and Brazilian viewers turned the blunt verdict into a recurring catchphrase. It later spread through memes, reaction videos and soundboards, where it is now used far beyond cooking to shame any careless or amateur effort.