Sombra joined Blizzard's hero shooter Overwatch in 2016 as a stealth hacker who manipulates technology and information. Voiced by Carolina Ravassa, the character became known for her confident, teasing delivery, and short lines from the game were widely clipped for soundboards, streams and edited videos. This phrase survives because it captures her personality in two words and works outside its original context, letting creators borrow her deadpan attitude for any moment they want to present as mock important or suspiciously planned.