The boom became popular through Vine era editing and later spread across meme soundboards and short form video, where a heavy bass hit was used to punctuate surprise. Its link to The Rock comes from reaction edits using his raised eyebrow look, often grouped with other classic meme sounds and run vine clips. Editors still reach for it because one hit instantly changes a neutral clip into a suspicious moment, and the sound remains recognisable even when played without the original face or caption attached to it today.