The sound comes from a short Vine in which a girl gags while struggling with a McFlurry spoon, a moment that was clipped and shared as a standalone reaction audio once Vine clips began circulating beyond the app. Because the gag is brief, messy, and easy to recognise, creators kept reusing it for disgust and secondhand embarrassment long after Vine itself faded. It now lives mainly in meme edits and reaction videos, where a single choking sound can say more than a caption about how bad something was.