Super Mario first appeared in Nintendo's arcade games before Super Mario Bros. made the plumber and his theme music famous worldwide in 1985. The melody, composed by Koji Kondo, was designed to match the game's jumping and running, and it has since reappeared across sequels, remakes and spin-offs. Online, creators reuse it as shorthand for gaming, nostalgia and playful success, which keeps the tune instantly recognisable even for viewers who have never played the original game.