Watch Dogs is an open-world action game from Ubisoft, first released in 2014, in which players take on missions across a hacked version of Chicago. When a mission objective fails, the game plays a short failure cue, and clips of that cue have since circulated as a standalone sound effect for edits. It remains popular because the sound is instantly readable as a fail state, even to viewers who have never played the game, and its short length makes it easy to drop at the end of a joke or a failed attempt.