The phrase we are so cooked grew into internet slang for a situation that feels hopeless, and this short clip distils that feeling into under two seconds of resigned delivery. Shared through soundboard uploads such as the one credited to avocadoPlayz, it spread because creators could drop it onto almost any fail without needing context. Its popularity has lasted because the joke is universal: everyone recognises the moment when a plan is already lost, and the line says it faster and funnier than an explanation.