Online, brrr has become shorthand for anything cold, rapid or suddenly expensive, from shivering reactions to jokes about printing money, and it travels easily between short-form edits, streams and meme compilations. Pairing that rolling sound with Wednesday taps into the character's deadpan, gothic appeal, which made her a frequent subject of fan edits and dance clips after the series found a large social media audience. The combination works because it is instantly recognisable even without context, so creators reuse it as a quick audio punchline rather than a full song.