Blizzard World is a theme-park-style map in Overwatch, released by Blizzard Entertainment in early 2018 as a celebration of its game universes like Warcraft, StarCraft and Diablo. The cheerful entrance announcement became a familiar part of matches on the map and was quickly clipped by players for intros and memes. Like other game announcer voice lines such as Enemy Spotted, it thrives as a short recognizable cue, while tactical FPS callouts like bomb has been planted show how map-based voice lines become lasting community shorthand.