What Did I Miss was released by Drake in 2025 as a standalone single built around returning after an absence and surveying what changed in the meantime. The hook became easy to lift for short form video because the question works without any setup. Clips spread across edits and reaction posts where creators needed a quick way to signal confusion after time away. Its continued use comes from that universal setup, paired with a recognisable vocal that audiences identify from the opening words alone even before the beat settles in fully.