Ylvis, a Norwegian comedy duo, released The Fox (What Does the Fox Say?) in 2013 as a joke song that unexpectedly became a global viral hit. The accompanying video, with its colourful costumes and absurd animal sounds, spread rapidly on YouTube and social media, turning the chorus into a shared joke far beyond its original television audience. Years later it survives as shorthand for silly animal humour, because the question is simple, the melody is catchy and the answer is deliberately ridiculous.