Haddaway released What Is Love in 1993 as a Eurodance single, and it became a worldwide chart hit before finding a second life in comedy. The Saturday Night Live Roxbury Guys sketch, later turned into the film A Night at the Roxbury, made the song inseparable from rhythmic head-bobbing in a car. Decades later, TikTok edits, meme videos and party playlists revived the chorus again, keeping it instantly recognisable for new audiences who may never have heard the full track.
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The iconic Haddaway What Is Love chorus clip, famous from Saturday Night Live and viral memes, used for dramatic reveals and funny dance moments.
This is the instantly recognisable opening of Haddaway's 1993 dance hit, with its pulsing synth beat and soaring male vocal asking what love really is. The clip builds quickly, layering bright electronic chords over a driving rhythm that feels both nostalgic and suddenly dramatic. Hearing just a few seconds triggers a rush of recognition, whether from the famous Saturday Night Live sketch, a meme edit, or a party playlist. It turns an ordinary moment into a joke, a reveal, or an invitation to dance, because everyone knows exactly what comes next and cannot help but anticipate the drop.
