What Is Love was released in 1993 by Trinidadian-German singer Haddaway and became a worldwide Eurodance hit, reaching number one in multiple countries. Its popularity surged again in the late 1990s through the Saturday Night Live Roxbury Guys sketches, later expanded into the film A Night at the Roxbury, where the chorus accompanied synchronized head bobbing. That visual gag carried the song into early internet culture and modern meme edits, where the short chorus remains a shorthand for exaggerated romance, club nostalgia and comedic desire.