What Is Love was released in 1993 by Trinidadian-German singer Haddaway and became a worldwide Eurodance hit, reaching number one in multiple countries. Its popularity surged again in the late 1990s through the Saturday Night Live Roxbury Guys sketches, later expanded into the film A Night at the Roxbury, where the chorus accompanied synchronized head bobbing. That visual gag carried the song into early internet culture and modern meme edits, where the short chorus remains a shorthand for exaggerated romance, club nostalgia and comedic desire.
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The iconic chorus hook from Haddaway's 1993 dance hit What Is Love, used in memes, edits and reaction videos for romantic or dramatic moments.
This clip captures the instantly recognisable opening chorus of What Is Love, with Haddaway singing the title line over a pulsing Eurodance beat. The melody is bright and urgent, built on synth chords and a driving rhythm that feels both romantic and slightly desperate. Hearing just a few seconds is enough to trigger the head-bobbing association from the famous comedy sketch. It works as a nostalgic punchline, turning an ordinary moment about love or longing into something theatrical, playful and immediately understood by anyone who grew up with nineties dance music.