Released in 2013 by Norwegian comedy duo Ylvis, What Does the Fox Say was originally created as a joke segment for their television show before becoming a global viral hit. Its absurd lyrics, asking what sound a fox makes, paired with a polished electronic pop production, helped the video spread rapidly on YouTube and social media. The chorus became a lasting meme sound, reused in animal videos, parodies and reaction clips long after the song left the charts, because its playful nonsense is instantly recognisable even without context.