Online, what's going on has become a versatile shorthand for confusion, because the question works in almost any situation where the viewer is meant to be as lost as the speaker. Short reaction clips like this one circulate through meme edits, gaming highlights and social videos, where a single bewildered line can replace a longer explanation. Its appeal is its familiarity: everyone recognises the tone of someone walking into a scene they do not understand. That broad, everyday relatability is why creators keep reaching for it whenever a moment needs an instant, human reaction.