Mike Jones built his early career in Houston on relentless self promotion, repeating his name and phone number so listeners could not forget them. His 2005 major label debut album Who Is Mike Jones built the whole concept around that question and answer hook, following the breakout success of Still Tippin and Back Then. The chant became one of the most recognizable catchphrases in mid 2000s hip hop, and clips of the acapella line still circulate in meme edits as a nostalgic, instantly quotable introduction.