The Whopper Whopper chant comes from Burger King's advertising jingle, launched in late 2022 as the centerpiece of the chain's You Rule campaign. The simple, repetitive hook was built for television and radio spots, but listeners quickly turned it into a TikTok meme, spawning remixes, extended cuts and parody edits that racked up millions of views. Its deliberately catchy structure made it perfect fodder for short-form video, and creators still reach for it whenever a clip needs instant, tongue-in-cheek fast-food energy.