The phrase has become a familiar online reaction because it captures a very common moment: encountering something new and having no idea what it does. Shared as a short soundboard clip, it is used in memes, reaction videos and edits where confusion itself is the joke, often paired with strange inventions, viral challenges or unexplained footage. Its appeal lies in its simplicity, since almost anyone can recognise the feeling of staring at an unfamiliar object and wondering how it is meant to work.