Winston is a genetically engineered gorilla scientist in Blizzard's hero shooter Overwatch, released in 2016. Primal Rage is his ultimate ability, triggered when his rage builds and transforming his playstyle from ranged to aggressive melee for a short time. Clips of the activation roar were ripped from gameplay and shared across soundboards, Discord servers and meme edits, where the contrast between his normally gentle voice and the full roar made it instantly recognisable to players and useful far beyond the game itself.