The phrase became widely known as a modern motto long before memes, but it surged in pop culture with Wiz Khalifa's 2012 single from the album O.N.I.F.C., produced by Stargate and Benny Blanco. Built around the repeated hook, the track linked hustle culture with partying and charted internationally. Online, the short chant was clipped for motivational edits, sports highlights and ironic work videos, where it now signals either genuine ambition or a tongue-in-cheek excuse to clock off and celebrate after a long shift.