DMX released X Gon' Give It To Ya in 2003 for the soundtrack of Cradle 2 the Grave, and it later appeared on his album Grand Champ. The track's raw, confrontational hook made it a natural fit for action scenes and sports highlights, and it found a second life online as a hype sound for entrance edits, gaming clips and workout videos. Its short, punchy opening works perfectly in short-form video, which is why creators still reach for it more than twenty years later.