Super Mario World launched for the Super Nintendo Entertainment System in 1990 in Japan and 1991 in North America, introducing Yoshi as Mario's rideable dinosaur companion. Yoshi quickly became one of Nintendo's most recognisable characters, appearing in spin offs, sequels and his own series. The game's distinctive effects were shared through gameplay recordings, emulators and soundboards as retro gaming grew online. This Yoshi cue remains popular because it is brief, unmistakably Nintendo, and immediately evokes the SNES era for viewers who grew up playing the original platformer.