The phrase works online because it sounds like a complete judgement in just a few seconds, which makes it easy to drop into short videos, streams and reaction edits without needing setup. Creators tend to use it when a build, base or plan is so wrong that explaining it would ruin the joke, letting the flat delivery do the arguing instead. Its short length also helps it travel well as a soundboard clip, where it can be replayed instantly during live moments and gaming sessions.