The 67 meme spread on TikTok in 2025 from the song Doot Doot (6 7) and its link to 6 foot 7 basketball player LaMelo Ball, before becoming a general chant among younger viewers. A separate clip of a kid enthusiastically shouting the number helped turn it into a recognisable character, spawning imitations and remixes. This offbrand version plays on that imitation culture, offering a cheaper sounding copy that fans use precisely because it feels unofficial. The joke now works even without the original context.