Rádio Itatiaia is a major radio station from Minas Gerais in Brazil with a long tradition of football coverage, and vignettes like this one are the short sung idents it uses to mark a club in its broadcasts. This version is tied to América-MG, the Belo Horizonte club nicknamed Coelho, and its ident style is familiar to supporters who follow matches on the radio. As clips moved to soundboards and social video, fans kept the jingle as a ready-made intro and reaction sound for América content online.