Annoying Orange began as a YouTube web series created by Dane Boedigheimer in 2009, starring a wisecracking orange who annoys other fruit in a kitchen with puns, jokes and loud reactions. The series became one of early YouTube's biggest hits, spawned merchandise and a Cartoon Network television adaptation, and its exaggerated screams became a recognisable part of its comedy. Online, clips like this are reused in memes, reaction videos and edits because the character and his voice are instantly familiar to viewers who grew up watching the show.