Family Feud is a long-running American television game show where two families compete to guess the most popular survey answers, and the buzzer signals a wrong answer or a strike. The harsh sound became closely tied to the show's format as reruns and clips circulated on television and later online, where editors lifted it as a shorthand for failure. It remains popular because the cue needs no explanation, instantly turning a mistake into a joke in short videos, streams, and memes.