The phrase comes from Spider-Man: Across the Spider-Verse, released in 2023, where canon events are presented as fixed moments in a character's story. Clips of the line spread widely across TikTok, reels, and short-form meme edits soon after the film's release. People use it to label events that feel inevitable, especially repeated mistakes, heartbreak, or embarrassing outcomes. Its popularity lasted because the idea is flexible, easy to understand, and instantly adds dramatic stakes to everyday situations.