Ben Grimm, better known as The Thing, first appeared in Fantastic Four in 1961, and his catchphrase It's clobberin' time soon became his signature line in Marvel comics, cartoons and films. Marvel Rivals, the team based hero shooter released in 2024, brought the phrase back as an in game voice moment for the character. Players clipped and shared the shout across gaming videos and streams, using it far beyond the game itself as a universal signal for charging in, starting a fight or committing to something loud and physical.