Calamardo is the Spanish-dub name of Squidward Tentacles from SpongeBob SquarePants, the Nickelodeon animated series created by Stephen Hillenburg that premiered in 1999. Short Spanish voice lines from the show circulate widely on soundboards and in memes, where dub-specific delivery gives familiar jokes a fresh feel. This baffled '¿Cómo lo hizo?' belongs to that wave of reaction clips, shared alongside other show staples like the spongebob sad song and the my leg fish yell, and it keeps getting reused because Squidward's deadpan disbelief fits almost any unbelievable moment.