Rickrolling began around 2007 on the imageboard 4chan, where links promising one thing instead opened Rick Astley's 1987 single Never Gonna Give You Up. The bait-and-switch spread across forums, email chains and April Fools pranks, eventually pulling in millions of views and even Astley himself, who leaned into the joke with surprise live appearances. Nearly two decades on, the gag survives because the title trick still works: an innocent promise, a familiar drum beat, and instant recognition.
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A nine-second clip of Rick Astley's Never Gonna Give You Up behind an innocent title. The classic rickroll bait-and-switch for trolling friends in chats.
This is the opening of Rick Astley's 1987 hit Never Gonna Give You Up, cut to about nine seconds and uploaded under a deliberately innocent title. The moment the familiar drum beat and synth bassline kick in, anyone who has spent time online recognises the bait instantly. That recognition is the whole joke: a promise of one thing delivering the most famous bait-and-switch in internet history. It works as a prank precisely because the song is cheerful and harmless, so the victim laughs instead of getting annoyed, and the clip is short enough to share anywhere.