Don Robert, real name Roberto Hernandez Jr., was a well known sports narrator for Multimedios in Monterrey and host of Futbol al Dia. His calmala became a signature line during passionate football debates on the show, used to cool down panelists and callers. Clips later circulated on Mexican social media and soundboards as a universal calm down reaction, especially among football fans. The short repeatable phrase survived beyond the program because it works in any tense chat, game lobby or comment thread without needing context about the original argument.