Place this clip at the end of a build-up segment, right before the outcome appears on screen. Follow it with the dun dun dun sound for the payoff, then move straight to the reaction shot your audience has been waiting to see.
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This 15-second effect is a steady ticking clock counting down toward midnight, with each tick landing like a final warning. It feels tense and ominous rather than funny, creating a sense that time has almost run out and something irreversible is about to happen, even before anything appears on screen.