Dr. Evil is the bald, scar-faced villain played by Mike Myers in the Austin Powers films, which began with Austin Powers: International Man of Mystery in 1997. His world domination schemes parody classic James Bond villains, complete with an underground lair and an elaborate magma based death trap for Austin. The liquid hot magma phrasing, delivered as a serious threat, became one of his most quoted lines. Clips circulate on soundboards and in edits because the quote instantly signals a melodramatic villain monologue without needing any other context from the scene.