Put it immediately before the reveal moment, then follow it straight away with a correct answer sound for a quiz win or an air horn for a bigger celebration. Use only one follow-up sound so the reveal stays the focus of the edit.
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This three-second clip is a fast, rolling drum effect with no voice or melody, keeping the focus on the roll itself. It creates a light sense of suspense and anticipation, the feeling that something is about to be announced. It comes from NecroCaticGames, as credited by the person who shared the sound.