Age of Empires II is a long-running real-time strategy game in which players gather resources, build towns and command armies, and its short audio cues have become familiar shorthand among strategy fans. Empieza, the Spanish word for it begins, works as a compact starting signal, so it has circulated on soundboards as a quick way to announce that a game, project or joke is getting underway. Its appeal is less about a single famous scene and more about instant recognition: one word sets up anticipation, and listeners who know the game immediately understand that something is about to start.