Place it after the fail itself in a compilation, not before, so the mistake lands first. Follow it with the Sad Violin Sound Button for a second flop, or precede it with a wrong answer buzzer when the failure comes from a bad guess in a quiz edit.
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A roughly thirty-second Polish voice clip built around the line meaning I am sad, I feel bad, stretched out as an over-the-top epic fail reaction. It gives a small flop a gloomy, melodramatic feeling, funny because the misery sounds far bigger than the mistake that caused it, which is exactly why people reach for it after a letdown.